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	<title>Greenwash alert</title>
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	<description>Just another WordPress.com weblog</description>
	<lastBuildDate>Tue, 01 May 2007 14:10:27 +0000</lastBuildDate>
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		<title>Greenwash alert</title>
		<link>http://greenwash.wordpress.com</link>
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		<title>Lunar street lamps</title>
		<link>http://greenwash.wordpress.com/2007/05/01/lunar-street-lamps/</link>
		<comments>http://greenwash.wordpress.com/2007/05/01/lunar-street-lamps/#comments</comments>
		<pubDate>Tue, 01 May 2007 14:10:27 +0000</pubDate>
		<dc:creator>greenwash</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://greenwash.wordpress.com/2007/05/01/lunar-street-lamps/</guid>
		<description><![CDATA[And here is another interesting article from the newscientist website: Street lamps that light up in response to the diminishing light from the Sun at the end of the day are old news. Now, get ready for &#8220;lunar resonant&#8221; street lamps. The lunar street lamp responds to moonlight as well as sunlight. A new moon [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenwash.wordpress.com&amp;blog=822888&amp;post=37&amp;subd=greenwash&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>And here is another interesting article from the <a href="http://www.newscientist.com/blog/environment/">newscientist website</a>:</p>
<p>Street lamps that light up in response to the diminishing light from the Sun at the end of the day are old news. Now, get ready for &#8220;lunar resonant&#8221; street lamps.</p>
<p>The lunar street lamp responds to moonlight as well as sunlight. A new moon will see it floodlighting the city streets, while a full moon turns it off. Varying degrees of crescents (and cloudiness, I can only assume) act as dimmer switches, with the lamp compensating for whatever the moon cannot provide.</p>
<p>It would be intersting to know how much electricity it would actually save..</p>
<p>Read more <a href="http://www.newscientist.com/blog/environment/">here</a></p>
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			<media:title type="html">greenwash</media:title>
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		<title>Do they really care?</title>
		<link>http://greenwash.wordpress.com/2007/05/01/do-they-really-care/</link>
		<comments>http://greenwash.wordpress.com/2007/05/01/do-they-really-care/#comments</comments>
		<pubDate>Tue, 01 May 2007 14:06:56 +0000</pubDate>
		<dc:creator>greenwash</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://greenwash.wordpress.com/2007/05/01/do-they-really-care/</guid>
		<description><![CDATA[I found an interesting article from Newscientist website which I found quite disturbing to say the least&#8230; When two heavyweights of the airline industry, Virgin boss Richard Branson and Boeing chairman Jim McNerney, signed a new 4 billion pound deal for a fleet of lighter, more fuel-efficient aircraft, it was hailed as a sign of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenwash.wordpress.com&amp;blog=822888&amp;post=36&amp;subd=greenwash&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I found an interesting article from <a href="http://www.newscientist.com/blog/environment/">Newscientist website</a> which I found quite disturbing to say the least&#8230;</p>
<p>When two heavyweights of the airline industry, Virgin boss Richard Branson and Boeing chairman Jim McNerney, signed a new 4 billion pound deal for a fleet of lighter, more fuel-efficient aircraft, it was hailed as a sign of the industry&#8217;s new commitment to the environment. The new 787s, which are due to enter service in 2008, will be built from carbon fibre instead of aluminium.</p>
<p>Just how personally committed the two parties are to the green cause, has only now come to light. It turns out that the contract they signed contains a bizarre clause in the small print:</p>
<blockquote><p>The parties hereby agree that each of the signatories will lose at least one stone in weight over the next four years in order to reduce carbon dioxide emissions by over 36lb on the delivery flight.</p></blockquote>
<p>Branson&#8217;s communications director Paul Charles says staff wrote the clause as a joke to see if their chairman, Branson (6ft tall, 14 stone 9lb, BMI of 27.4 = overweight) would read the small print. The two bosses have taken it in good spirits however, both saying that they would commit themselves to losing weight in time.</p>
<p>&#8220;If you are carrying lighter people in the plane, you need even less fuel. Perhaps the government should consider adopting it as a way to combat obesity and climate change in one go,&#8221; Charles says.</p>
<blockquote></blockquote>
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			<media:title type="html">greenwash</media:title>
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		<title>Cutting through the green spin</title>
		<link>http://greenwash.wordpress.com/2007/05/01/cutting-through-the-green-spin/</link>
		<comments>http://greenwash.wordpress.com/2007/05/01/cutting-through-the-green-spin/#comments</comments>
		<pubDate>Tue, 01 May 2007 11:12:46 +0000</pubDate>
		<dc:creator>greenwash</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://greenwash.wordpress.com/2007/05/01/cutting-through-the-green-spin/</guid>
		<description><![CDATA[It seems that industries are jumping on the sustainability bandwagon and we can expect more and more businesses to follow suit. The green market place is starting to get crowded &#8211; just check some of the labels on supermarket shelves &#8211; and that raises an obvious question: what&#8217;s real and what&#8217;s just green spin? As [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenwash.wordpress.com&amp;blog=822888&amp;post=35&amp;subd=greenwash&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It seems that industries are jumping on the sustainability bandwagon and we can expect more and more businesses to follow suit.</p>
<p>The green market place is starting to get crowded &#8211; just check some of the labels on supermarket shelves &#8211; and that raises an obvious question: what&#8217;s real and what&#8217;s just green spin?</p>
<p>As <a href="http://www.businessweek.com/innovate/content/mar2007/id20070329_693675.htm?chan=innovation_branding_branding">businessweek</a> points out knowing who&#8217;s authentic is the big challenge now for consumers.</p>
<p>To read more on <a rel="tag" href="http://technorati.com/tag/greenwashing">greenwashing</a> click <a href="http://blogs.theage.com.au/managementline/archives/2007/04/cutting_through_1.html">here</a></p>
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			<media:title type="html">greenwash</media:title>
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		<title>EU not doing enough</title>
		<link>http://greenwash.wordpress.com/2007/04/29/eu-not-doing-enough/</link>
		<comments>http://greenwash.wordpress.com/2007/04/29/eu-not-doing-enough/#comments</comments>
		<pubDate>Sun, 29 Apr 2007 17:22:37 +0000</pubDate>
		<dc:creator>greenwash</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://greenwash.wordpress.com/2007/04/29/eu-not-doing-enough/</guid>
		<description><![CDATA[      Environment Groups Slam European Commission for Failed Green Policies. According to the ENN website ten groups &#8212; including Greenpeace, Friends of the Earth Europe, WWF and Bird Life International &#8212; said their review of the European Commission found that more needed to be done despite its recent moves to champion Europe&#8217;s fight against [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenwash.wordpress.com&amp;blog=822888&amp;post=34&amp;subd=greenwash&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>  <img width="243" src="http://farm1.static.flickr.com/40/79358531_8e28b61979.jpg?v=0" height="110" style="width:243px;height:110px;" class="reflect" /></h2>
<h2>  </h2>
<h2>Environment Groups Slam European Commission for Failed Green Policies.</h2>
<p>According to the ENN website ten groups &#8212; including Greenpeace, Friends of the Earth Europe, WWF and Bird Life International &#8212; said their review of the European Commission found that more needed to be done despite its recent moves to champion Europe&#8217;s fight against climate change.</p>
<p>Leading European environmental groups criticized the EU&#8217;s head office on Friday, saying it had failed in its green policies and was not doing enough to promote ecological issues.</p>
<p>The review said the Commission had flunked, giving it a grade of 43 out of 100. The EU got lowest marks for marine and forest policies, each receiving only a 2/10 score.</p>
<p>The groups said the low scores were for the EU&#8217;s &#8220;weak proposals on marine protection and for not addressing the destructive impacts of fisheries,&#8221; and for its &#8220;foot-dragging&#8221; on policies to ban illegal timber from reaching markets.</p>
<p>The report also chided the EU for allowing new genetically altered crops on the market of the 27-nation bloc. It demanded the Commission suspend the authorization of new GMO crops in wake of claims there are &#8220;diverging scientific opinions and scientific uncertainties&#8221; over their safety.</p>
<p>It gave highest marks, 7/10, for ambitious plans to cut carbon dioxide emissions by 20 percent from 1990 levels by 2020. By then, at least 20 percent of Europe&#8217;s energy should come from renewable sources such as wind, solar panels, hydroelectricity and energy crops, the EU has said.</p>
<p>Read more <a href="http://www.enn.com/anim.html?id=1757">here</a></p>
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			<media:title type="html">greenwash</media:title>
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		<title>A summer of greenwash</title>
		<link>http://greenwash.wordpress.com/2007/04/24/a-summer-of-greenwash/</link>
		<comments>http://greenwash.wordpress.com/2007/04/24/a-summer-of-greenwash/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 16:09:00 +0000</pubDate>
		<dc:creator>greenwash</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://greenwash.wordpress.com/2007/04/24/a-summer-of-greenwash/</guid>
		<description><![CDATA[On  greenwash Here&#8217;s an interesting article from Guardian Unlimited. I have to say I am always wary of celebrities trying to open our eyes, our oh-so-very simple, everyday life people&#8217;s eyes&#8230; So I tend to try and find out why some celebrity is trying so hard and whether it&#8217;s not simply another go at grabbing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenwash.wordpress.com&amp;blog=822888&amp;post=33&amp;subd=greenwash&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>On  <a rel="tag" href="http://technorati.com/tag/greenwash">greenwash</a></p>
<p>Here&#8217;s an interesting article from <em>Guardian Unlimited.</em> I have to say I am always wary of celebrities trying to open our eyes, our oh-so-very simple, everyday life people&#8217;s eyes&#8230; So I tend to try and find out why some celebrity is trying so hard and whether it&#8217;s not simply another go at grabbing the headlines&#8230;Call me cynical, I just can&#8217;t help it.</p>
<p><a href="http://www.guardian.co.uk/commentisfree/story/0,,2062439,00.html">Read this</a></p>
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		<title>&#8220;Sex up climate talk&#8221; says Arnie</title>
		<link>http://greenwash.wordpress.com/2007/04/16/sex-up-climate-talk-says-arnie/</link>
		<comments>http://greenwash.wordpress.com/2007/04/16/sex-up-climate-talk-says-arnie/#comments</comments>
		<pubDate>Mon, 16 Apr 2007 15:01:15 +0000</pubDate>
		<dc:creator>greenwash</dc:creator>
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		<description><![CDATA[I found this article at the New Scientist website: Green talk needs a makeover, Governor Schwarzenegger has told an audience of university students in Washington : it needs to stop being the exclusive realm of ranting tree-huggers and become a bit&#8230; sexier. Arnie likened this to how he helped transform the image of bodybuilding&#8230; He&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenwash.wordpress.com&amp;blog=822888&amp;post=31&amp;subd=greenwash&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I found this article at the <a href="http://www.newscientist.com/blog/environment/">New Scientist website</a>:</p>
<p>Green talk needs a makeover, <a href="http://news.bbc.co.uk/1/hi/world/americas/6546975.stm">Governor Schwarzenegger has told an audience of university students in Washington</a> : it needs to stop being the exclusive realm of ranting tree-huggers and become a bit&#8230; sexier.</p>
<p>Arnie likened this to how he helped transform the image of bodybuilding&#8230;</p>
<p>He&#8217;s not alone in his quest. In last week&#8217;s issue of <a href="http://www.sciencemag.org/cgi/content/summary/316/5821/56"><em>Science</em></a>, journalist Chris Mooney and science communication professor Matthew Nisbet argue that climate scientists who talk to the media need to worry less about making the science accessible to Joe and Jane Public and worry more about &#8220;framing&#8221; the issue &#8211; i.e. making it feel <em>relevant</em> to Joe and Jane.</p>
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		<title>When Big Oil tries too hard&#8230;</title>
		<link>http://greenwash.wordpress.com/2007/04/16/when-big-oil-tries-too-hard/</link>
		<comments>http://greenwash.wordpress.com/2007/04/16/when-big-oil-tries-too-hard/#comments</comments>
		<pubDate>Mon, 16 Apr 2007 13:18:03 +0000</pubDate>
		<dc:creator>greenwash</dc:creator>
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		<description><![CDATA[there was a story in Guardian Unlimited which I found quite interesting and which illustrates a god example f greenwashing&#8230;Or s it seems! Basically, environmentalists are furious that strategically donated research money to institutions such as Stanford and Berkeley is giving &#8220;Big Oil&#8221;, in the shape of ExxonMobil and BP, the opportunity to &#8220;greenwash&#8221; their images [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenwash.wordpress.com&amp;blog=822888&amp;post=30&amp;subd=greenwash&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>there was a story in <a href="http://education.guardian.co.uk/higher/worldwide/story/0,,2038418,00.html">Guardian Unlimited</a> which I found quite interesting and which illustrates a god example f greenwashing&#8230;Or s it seems!</p>
<p>Basically, environmentalists are furious that strategically donated research money to institutions such as Stanford and Berkeley is giving &#8220;Big Oil&#8221;, in the shape of ExxonMobil and BP, the opportunity to &#8220;greenwash&#8221; their images in the US.</p>
<p>The greenwash accusation has led millionaire film producer and environmentalist Steve Bing (perhaps best known in the UK as the father of Elizabeth Hurley&#8217;s son) to withdraw the final $2.5m of a $25m donation from his alma mater Stanford University, in northern California, because of its relationship with ExxonMobil.</p>
<p>More details from the link above.</p>
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		<title>New fuel?</title>
		<link>http://greenwash.wordpress.com/2007/04/16/new-fuel/</link>
		<comments>http://greenwash.wordpress.com/2007/04/16/new-fuel/#comments</comments>
		<pubDate>Mon, 16 Apr 2007 13:11:18 +0000</pubDate>
		<dc:creator>greenwash</dc:creator>
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		<description><![CDATA[     It might not be new as such but there has been talks of using ethanol instead of good old petrol as fuel in a bid to tackle pollution. Now, what exactly is ethanol, a question I asked myself when I came across the name? I have the answer for you: Ethanol fuel is a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenwash.wordpress.com&amp;blog=822888&amp;post=29&amp;subd=greenwash&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p> <a href="http://greenwash.wordpress.com/photos/riverdaleto/420615009/" title="Bangkok Traffic Jam"><img width="240" src="http://farm1.static.flickr.com/178/420615009_2116e18693_m.jpg" alt="Bangkok Traffic Jam" height="180" /></a>    <a href="http://greenwash.wordpress.com/photos/27902045@N00/197307955/" title="Corn Field in the Cotswolds"><img width="240" src="http://farm1.static.flickr.com/62/197307955_5cdf3ab2ba_m.jpg" alt="Corn Field in the Cotswolds" height="180" /></a></p>
<p>It might not be new as such but there has been talks of using ethanol instead of good old petrol as fuel in a bid to tackle pollution.</p>
<p>Now, what exactly is ethanol, a question I asked myself when I came across the name? I have the answer for you:</p>
<p><strong>Ethanol fuel</strong> is a biofuel alternative to gasoline.with at most 1% water, it can be blended with gasoline in varying quantities to reduce consumption of petroleum fuels and in attempts to reduce air pollution.</p>
<p>Compared with conventional unleaded gasoline, ethanol is a particulate-free burning fuel source that combusts cleanly with oxygen to form carbon dioxide and water.</p>
<p>That said, there are views that all is not so perfect and that ethanol might not be the solution against pollution.</p>
<p>It&#8217;s interesting to read about the controversy, the true costs switching to ethanol entails for governments and well, the taxpayers&#8230; read  <a href="http://gristmill.grist.org/story/2007/3/28/16510/3803/">this</a> </p>
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			<media:title type="html">greenwash</media:title>
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			<media:title type="html">Bangkok Traffic Jam</media:title>
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			<media:title type="html">Corn Field in the Cotswolds</media:title>
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		<title>Best and worst&#8230;</title>
		<link>http://greenwash.wordpress.com/2007/04/06/best-and-worst/</link>
		<comments>http://greenwash.wordpress.com/2007/04/06/best-and-worst/#comments</comments>
		<pubDate>Fri, 06 Apr 2007 18:30:10 +0000</pubDate>
		<dc:creator>greenwash</dc:creator>
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		<description><![CDATA[Environmental campaigner Greenpeace has published a table ranking the world&#8217;s most eco-friendly electronics companies&#8230; 14 multinationals were profiled and top of the tree for 2007 is Chinese mega-corp Lenovo which Greenpeace awarded eight out of ten for its global &#8216;takeback service&#8217; which collects and recycles any of its own broken or obsolete equipment. &#8220;Given the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenwash.wordpress.com&amp;blog=822888&amp;post=28&amp;subd=greenwash&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Environmental campaigner Greenpeace has published a table ranking the world&#8217;s most eco-friendly electronics companies&#8230;</p>
<p>14 multinationals were profiled and top of the tree for 2007 is Chinese mega-corp Lenovo which Greenpeace awarded eight out of ten for its global &#8216;takeback service&#8217; which collects and recycles any of its own broken or obsolete equipment.</p>
<p>&#8220;Given the growing mountains of e-waste in China &#8211; both imported and domestically generated &#8211; it is heartening to see a Chinese company taking the lead, and assuming responsibility at least for its own branded waste,&#8221; said Iza Kruszewska, Greenpeace&#8217;s International Toxics Campaigner.<br />
<em>Who was bottom?&#8230;.</em>Apple! (Oh dear, I suddenly feel kind of guilty&#8230;I have a Mac&#8230;)</p>
<p>Here are the rankings in full:<br />
1) Lenovo: 8<br />
2) Nokia: 7.3<br />
3=) Sony/Ericsson: 7<br />
3=) Dell: 7<br />
5=) Samsung: 6.3<br />
5=) Motorola: 6.3<br />
7) Fujitsu/Siemens: 6<br />
 <img src='http://s0.wp.com/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' /> Hewlett-Packard: 5.6<br />
9) Acer: 5.3<br />
10) Toshiba: 4.3<br />
11) Sony: 4<br />
12=) LG Electronics: 3.6<br />
12=) Panasonic: 3.6<br />
14) Apple: 2.7</p>
<p>From <a href="http://www.trustedreviews.com/">www.trustedreviews.com</a> and you can read all in more details <a href="http://www.greenpeace.org/international/news/chinese-company-tops-greenpeac">here</a></p>
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		<title>Greens urge commitment on carbon emissions</title>
		<link>http://greenwash.wordpress.com/2007/04/06/greens-urge-commitment-on-carbon-emissions/</link>
		<comments>http://greenwash.wordpress.com/2007/04/06/greens-urge-commitment-on-carbon-emissions/#comments</comments>
		<pubDate>Fri, 06 Apr 2007 18:21:31 +0000</pubDate>
		<dc:creator>greenwash</dc:creator>
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		<description><![CDATA[The Green Party today urged all political parties in Ireland to commit to reducing the country&#8217;s carbon emissions by 3% annually over the next 10 years as part of a strategy to tackle climate change. Speaking the day before top UN scientists release a report on the impacts of climate change across the world, Green [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenwash.wordpress.com&amp;blog=822888&amp;post=27&amp;subd=greenwash&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><span class="storybody">The Green Party today urged all political parties in Ireland to commit to reducing the country&#8217;s carbon emissions by 3% annually over the next 10 years as part of a strategy to tackle climate change.</span></p>
<p><span class="storybody">Speaking the day before top UN scientists release a report on the impacts of climate change across the world, Green Party leader Trevor Sargent said: &#8220;The time for gestures, for greenwash and for party politicking on climate change is over.</span><span class="storybody">&#8220;The IPCC will report tomorrow that every year from now on two to seven million people &#8211; predominantly poor people living near major river deltas -will find themselves trapped between rising sea levels and increasingly frequent floods.&#8221;</p>
<p></span><span class="storybody">and also that &#8220;In just 70 years time it is likely that at least an extra billion people worldwide will experience water scarcity and several hundred million will be threatened by hunger. There is a national and global climate emergency and we need a position of consensus from all of the parties within the Irish political system to effectively respond.&#8221; </span></p>
<p><span class="storybody">read more </span><a href="http://www.irishexaminer.com/breaking/story.asp?j=4578645&amp;p=457866x&amp;n=4578737&amp;x=">here</a></p>
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